New Product, New Target, New Channel? No Problem

Castello asked OFU to create launch packaging for their 100% crunchy cheese snack that would bring the brand into the convenience channel and drive engagement with snacking millennials, an entirely new target audience for them. As a somewhat premium and “healthy” snack bringing product and flavor to the forefront was key to breaking through at shelf in the cluttered immediate consumptions store environments. Based on initial success, the brand is launching additional flavors in 2022.