A fresh modern look for a beloved classic

Martha White, a celebrated southern brand has been on shelves and in family pantries since 1899. Most popular with families, and boomers, the brand was feeling overlooked and needed a refresh. Design strategies focused on logo updates, architecture shifts and product presentation, while leveraging core equities to create a fresh new look. Objectives to bring new consumers into the portfolio and poise the brand for growth are already seeing strong sales results.