Flexing brand equities to accommodate

Sour Patch Kids is a brand with a long-standing OFU partnership. We’ve helped Sour Patch continually push the envelope creatively to keep the brand on-trend and hip. On-going licensing collaborations, seasonal plays and new format innovations mean the design equities, and the characters, need to flex and adapt to tell a new story each time. No matter the brand expression, the “Sour Then Sweet” mentality must deliver edginess and family fun